B&Q sparks fury online after radiator ad features two 'white supremacy' books
Shoppers reacted with fury when they were shopping online and spotted two books nestled on an advert featured on B&Q - with titles suggesting they were about white supremacy.
Customers searching for radiator covers on B&Q’s website spotted the pair of large, fake tomes on the hateful topic on the DIY store’s website. The image sparked fury on social media, with many people asking why the picture was being featured.
One asked: “Uhhh B&Q can you explain why you have a product picture featuring two books that say white supremacy?”
Another added: “This is absolutely abhorrent, I can’t believe it!"
One told Doncaster Free Press : “I couldn't believe what I was seeing. There, right in the middle of the B&Q website were these books with ‘white supremacy’ written down the side.
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"I’m sure lots of people would be massively offended seeing something like that. I can’t believe how it managed to get on there.”
A spokesman for the DIY giants apologised for the shocking image and confirmed the seller has been suspended and the product removed.
They said in a statement: “We deeply apologise for the offence this may have caused from a product that was offered for sale by a third-party seller.
“B&Q is committed to creating an inclusive place for our colleagues to work and our customers to shop, and in this instance, this product was not picked up by our screening process. We can confirm we suspended the seller and removed the product, and all images associated with it, from diy.com as soon as we became aware of the content.
“We are actively reviewing our screening process to prevent this happening again, as we are committed to maintaining a respectful and inclusive online environment.”
The image also appeared in a picture on Amazon for a “small vertical radiator dust cover decoration”. The page says the product is “from a small and medium business brand based in the UK.”
Amazon has been approached for comment by the Mirror.
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