Harry's eco-tourism project fails to mention him after undergoing major revamp
Prince Harry's sustainable tourism project failed to mention him in a major announcement after undergoing a revamp.
London-based non-profit Travalyst was launched by Harry in 2019 when he and wife Meghan Markle were still working royals. It aimed to make tourism and travel more eco-friendly and sustainable by bringing major travel firms such as TripAdvisor and Skyscanner together.
Harry was the face of the project, despite admitting to taking private jets, and even appeared in a cringe video to promote the campaign last year, where he proudly wore a T-shirt with the words 'Girl Dad' on it. However, it has now emerged that earlier this year in May, Travalyst made a major announcement, where it revealed its transition from a "pilot phase" to a new board of five people with "world-class expertise" - with no mention of Harry.
Prince Harry launching Travalyst back in 2019 (Getty Images)In addition, Harry is only mentioned in recent press releases by the project in the "about us" blurb at the bottom of the release. This is in comparison to releases from 2022, where Harry was mentioned prominently at the top of the text. However, according to Newsweek, Harry is still committed to the project and is in regular contact with the Travalyst chief executive and board.
But PR expert Eric Schiffer told the news website that Harry might have been omitted from recent marketing of Travalyst due to his attacks on his royal relatives. He explained: "He has been a lightning rod for negative news that some brands would rather put their finger in an electric socket than touch."
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Prince Harry in a promo video last year for Travalyst (Travalyst)In December, Harry raised eyebrows after urging travellers to fly less in a Travalyst newsletter - while wife Meghan Markle joked about the couple's copious amounts of air miles. The newsletter suggested holidaymakers could take fewer trips, opt for economy class and pack light in a bid to be more sustainable.
Meanwhile, sharing her private wedding speech for the first time on their Netflix series, Meghan quipped about how the couple racked "up more air miles than any couple could have" when they were long-distance between London and Toronto. Meanwhile, Harry previously defended his use of private jets, saying there are occasions he needs to keep his family safe.
While launching Travalyst four years ago in Amsterdam, the prince said "no one is perfect" and "we can all do better" when it comes to tackling environmental issues. He added: "I came here by commercial. I spend 99 per cent of my life travelling the world by commercial. Occasionally there needs to be an opportunity based on a unique circumstance to ensure my family are safe and it's genuinely as simple as that."
In his speech, he added: "We can all do better. And while no one is perfect, we are all responsible for our own individual impact; the question is what we do to balance it out. As tourism inevitably grows, it is critically important to accelerate the adoption of sustainable practices worldwide; and to balance this growth with the needs of the environment and the local population."
Mirror Online has contacted Travalyst for comment. It declined to comment when contacted by Newsweek.
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