Celebrity Big Brother will be 'very different' this time and tougher than ever

03 March 2024 , 07:00

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Celebrity Big Brother is back tomorrow night for a brand new series, with huge names expected to be entering the house during the live launch show (Image: Sofi Adam/REX/Shutterstock for Big Brother)

Celebrity Big Brother will be much "tougher" this time around, the show's hosts have warned.

The ITV show is coming back for a brand new series of the celebrity version, its first famous edition since the civilian series rebooted last year, and hosts AJ Odudu and Will Best have warned there's trouble ahead for the new housemates.

A number of famous faces have been rumoured for the new series including Strictly Come Dancing star Nikita Kuzmin, Loose Women's Linda Robson, X Factor warring judges Louis Walsh and Sharon Osbourne and Kate Middleton's uncle Gary Goldsmith. Whilst the names are yet to be officially confirmed, Will and AJ have warned there's trouble ahead for the housemates.

Celebrity Big Brother is back! (ITV)

Speaking ahead of the new series, Will shared: "I think he can definitely be more mischievous and cheeky," with AJ adding of what's to come: "I do think with the celebs, just taking them away from all of the luxuries, no riders, the economy budget for shopping, sharing the kitchen, sharing the bedroom. They're gonna be used to living by themselves."

Will also revealed that this will be very different from the civilian series - which was won by fan favourite Jordan - because of the audience's preconceived ideas of the famous housemates.

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Speaking to The Mirror and other press ahead of the launch, he said: "I t'll be really interesting because we'll be immediately, in episode one, we're gonna find out what people's preconceived opinions are of these celebs and then we'll see that change in a way that you wouldn't do right from the start to right to the end on the civilian version. So yeah, really excited."

Elsewhere, AJ revealed she's desperate for a US star to enter the house. She said: "I definitely want to see someone from Selling Sunset, I want an American. They never quite fully understand the concept and they never know who the other UK celebrities are. The two worlds colliding is always perfection to watch. We want some A-list celebrities to get in there and ask where's the champagne? We went them to think it's going to be luxurious, but we've given them an economy shopping budget."

"I want to have a mix of ages. It's that intergenerational thing and seeing the difference between old-school celebrities and new ones. I want a musician, a sports person, a royal, a reality personality, they are part of the fabric of our current celebrity culture," Will added.

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Jasmine Allday