Ryanair launches first partnership with online travel agent despite 'pirates'

23 January 2024 , 12:59

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Ryanair has announced a partnership with online travel agent loveholidays (Image: PA Archive/PA Images)

Ryanair has announced its first-ever partnership with an online travel agent (OTA), loveholidays, despite previously labelling such companies as "pirates".

The airline, based in Dublin, has often complained about OTAs selling its flights without permission. Ryanair's director of marketing, communications and digital, Dara Brady, said at a London press conference: "Nobody is looking to overcharge customers here."

He added: "Nobody is looking for customers not to get the right information, and in the case of where it does go wrong, we've a process that guarantees customers can get refunds. We've always said that if (OTAs) play by our rules, we'd be happy to work with others."

He concluded by saying: "From a Ryanair respective I think it's a very important step forward." and "We will continue to campaign hard against OTAs who don't play by the rules. They're pirates, we don't want to deal with them."

"For legitimate partners like loveholidays who are invested in the customer and are going to not apply mark-ups, and will give us the correct customer information, we're happy to work with them." Loveholidays is the third largest provider of package holidays in the UK, and the largest OTA.

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Chief marketing officer Al Murray said: "This new partnership highlights our commitment to championing consumer choice, with the overall aim of making travel more affordable and accessible while opening the world to everyone." Ryanair said OTAs stopped selling its flights in December, which caused a slight decrease in the proportion of seats filled on its aircraft.

Mr Brady said the loveholiday partnership is "certainly not in response to that" as the airline was happy for OTAs not to sell its flights.

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Lawrence Matheson