Mum raises eyebrows after 9-year-old son demands £452k watch - and she obliges

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Roxy Jacenko with her son Hunter, nine (Image: Instagram/roxyjacenko)
Roxy Jacenko with her son Hunter, nine (Image: Instagram/roxyjacenko)

Multi-millionaire mum-of-two Roxy Jacenko is a PR guru who is known for living an incredibly luxurious life, which she shares online.

The Australian socialite, 44, has built her PR empire Sweaty Betty PR over the past two decades, earning her the title PR Queen. She is married to investment banker Oliver Curtis - who she shares daughter Pixie, 12, and son Hunter, nine, with.

Roxy often shares snapshots of their lavish lifestyle online - from flying First Class on Emirates with the family to wearing designer outfits. And it appears the mum's expensive taste has rubbed off on her children.

Mum raises eyebrows after 9-year-old son demands £452k watch - and she obliges dqxikeidqkikdinvRoxy has two children - Hunter and Pixie (roxyjacenko/Instagram)

The mum, who recently shared that the family had relocated from Sydney to Singapore because of her husband's job, shared a photo of a message exchange with her son - who asked her for a present. But not just any present.

After telling her son, who is in Singapore while she's back in Australia, she misses him, the young boy answered: "Same. Can you buy me presents. And surprise me. Not s**t ones tho. Like cool stuff". The mum replied to her son saying that was "no problem," but asked what he wanted.

Mum's touching gesture to young son who died leaves Morrisons shopper in tearsMum's touching gesture to young son who died leaves Morrisons shopper in tears

The nine-year-old didn't want just any travel gift - but attached a picture of an Audemars Piguet Royal Oak Perpetual Calendar watch, which costs around £452,000. However, the mum didn't seem phased by his request, and simply said "ok".

Last year the mum shared her daughter Roxy's long list of demands for expensive gifts - including a Glossier mascara and an Aviatior nation track suit and even called her "stupido" for not knowing the name of a particular balm she wanted.

Last week Roxy revealed she would be returning to Australia to collect some high-end jewellery. She took to Instagram to show off the claw-set diamond necklace, made for her by celebrity jeweller Nicholas Haywood. His custom designs, depending on the quality of stone and size, retail upwards of £94,000.

Mum raises eyebrows after 9-year-old son demands £452k watch - and she obligesThe family now live in Singapore (Roxy Jacenko/Instagram)

The mum has previously spoken about the difficulties the family have faced since moving to Asia. Speaking to the Daily Telegraph, she said: "I literally cried every day for the first four weeks - and I am not much of a crier - it's been so, so hard. I have lived in Australia for 43 years, so making the move to another country has been a serious challenge."

She also admitted it was a completely different existence to back home in Australia. She explained to the Sydney Morning Herald: "'No one knows me there, no one has any preconceived idea of who or what I am, no one has any expectation, and best of all, no one actually cares! In Singapore, it was a matter of 'Roxy who?' I actually found it really refreshing and a bit liberating".

While there's no doubt Roxy has been incredibly successful in her career, her daughter is also an influencer in her own right - although the mum runs her account on her behalf. Pixie set up several businesses and owned a £43,000 Mercedes Benz before she could even drive.

However, the mum recently revealed Pixie was going to retire and focus on her education. The teenager allegedly earns £110k a month through her children's hair accessory brand Pixie's Bows.

Speaking to news.com.au, Roxy said: "Pixie has decided to hang her online toy store shoes up to focus on her impending entry into high school.

"In short, over the past few months, we have been discussing the business plans going forward as a family and decided that while it has been an amazing journey starting some three years ago, it was time to refocus with high school just around the corner."

Ariane Sohrabi-Shiraz

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