Taylor Swift could make one very controversial move in 2024, says expert
Taylor Swift could risk it all in 2024 if she makes one controversial move, a PR expert has warned.
2023 was one of Taylor's most successful years yet, with the 34-year-old's name rarely out of the headlines. Her Eras Tour was a sell-out, she topped Spotify's Most Popular Artist of the Year chart, and TIME magazine named her its Person of the Year.
Aside from her glowing career and how it progressed over the last 12 months, Taylor also found herself making headlines for her new relationship with Travis Kelce following her shocking split from British actor Joe Alwyn last spring.
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Taylor Swift had a very successful 2023 (AFP via Getty Images)"Taylor has gone into 2024 strong in her career and personal life," says PR guru Lynn Carratt from Press Box, who spoke exclusively to The Mirror about the hitmaker's year ahead. She added: "In February, Taylor heads on the next leg of her Eras tour and will visit Australia, Asia, Canada and Europe; there is a risk the distance and time spent apart could put pressure on her relationship with Travis as he will be back home in Kansas, but hopefully, they can weather the storm."
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Lynn then touched on how her album Midnights has scored multiple nominations for the 2024 Grammys, including Album of the Year, while hit single Anti-Hero picked up nods for Record of the Year and Song of the Year, and she is likely to sweep the board, "which will be yet another massive achievement for the already global megastar".
Touching on a "considerable risk" for the singer, Lynn said that this could potentially "come in the form of Politics". She revealed: "2024 is a big year in US Politics with the US presidential elections.
The hitmaker will restart her Eras Tour next month (Getty Images)"From watching her 2020 Miss Americana documentary, we know that Taylor has the ability to encourage 18-24-year-olds to register to vote; also in the documentary, she spoke about her reasons for breaking her political silence and is often vocal about standing up for things she believes in.
"In 2018, she endorsed two Democratic candidates in her adopted home state of Tennessee.
"Taylor is a Democrat and could potentially save Joe Biden. Her cultural influence has the ability to shift political tides, and we have seen it in the past with the likes of Oprah Winfrey’s endorsement of Barack Obama in 2007."
She concluded her expert analysis by adding: "However, by becoming too involved in influencing US politics, sharing her political views and rallying against politicians, Taylor risks alienating fans, which could, in turn, have a negative impact on her career, and no one would want that to happen."
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