Hailey Bieber's £18 freckle pen used to achieve her viral 'strawberry girl' look
If you’ve been anywhere near the internet recently, you’ll have noticed that Hailey Bieber has been leading the way when it comes to creating viral summer beauty looks. The model has been demonstrating her knack for nailing a trend over on her TikTok, from the ‘latte makeup’ look to the ‘strawberry girl’ summer effect.
The ‘strawberry girl makeup look is all about flushed and freckled cheeks that imitate the perfect last-of-summer glow. And since uploading a clip last week, the trend has gone viral, with beauty fans desperate to recreate the look by hunting down a of their own.
One wrote: “I hated my freckles when I was younger, now Hailey thank you for making them with the liner,” while another added: “Does anyone know a good freckle pen to use?” And as it so happens - we know the to create her faux frecks.
To achieve her sun-kissed flush, Hailey uses the viral which comes in at £18. Said to be ‘a first of its kind’, the on-the-go pen creates instant yet natural-looking freckles that develop to suit each individual skin tone, as demonstrated in Hailey’s video.
The promising to be water-resistant and sweat-proof creating the perfect ‘strawberry girl’ sun-kissed look that will last your gym session, brunch date and day at the office without needing the sun.
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So far, it’s a seemingly under-the-radar product, with just nine reviews on the - but we expect to see them come flooding in after Hailey’s clip using the pen. One five-star review read: “I loved using this product, it was so easy to apply and had a super fine nib which meant I could easily achieve realistic freckles, lip contour and nose contour. My only gripe would be that I would happily have a darker shade!”
Another added: “This is something I've actually spent decades looking for! I resorted to having a few tattooed on but although ok I wasn't totally happy. I've had a totally natural result with this so I'm absolutely delighted. Very easy to use as well. Thanks for developing a great product!”
A third commented: “Believe the hype, I’ve tried lots of pens and I find most of them wear a bit red/orange. This pen I found was more natural and neutral but also it transforms my lips, just like a lip liner but longer wearing and more natural looking. I’m so pleased with this.”
Meanwhile, it gained critical acclaim from Stylist Magazine, who said: “I couldn’t tell you which were my natural freckles and which were utan’s” which is a testament to the brand’s natural ‘real life freckle filter’ finish.
And while this celeb-approved pen may be enjoying the spotlight right now, they’re not the only beauty retailer with a similar product, with some coming in at more affordable price points, too. The and helps to create a cute, sunkissed complexion in seconds, while providing buildable, long-wearing faux freckles. But if it’s a pen applicator like utan’s that you’re after, the
To create the most natural faux freckle pattern, utan said: “To create bigger freckles use less product and tap in with your finger or a beauty sponge straight after application. To create smaller and more precise freckles, ensure the brush has a small amount of gel at the ‘tip’, by clicking it up slowly.
“If there is too much gel, you will achieve a bigger freckle. Tap the tip of the brush, very lightly in a quick motion to create each freckle and repeat across your nose, cheekbones and temples.”
The freckles will then develop over eight hours, and can be ‘topped up’ with self-tan if you’re looking to achieve a darker appearance. The pen can also be used to overline the outside of your lip border or contour your nose. Sound good? You can shop for and have a go at creating your own ‘strawberry girl’ makeup.
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