Logan Paul takes aim at brother Jake after row over YouTuber's Prime drink

14 August 2023 , 09:31

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Logan Paul takes aim at brother Jake after row over YouTuber's Prime drink

Logan Paul was banned from taking Prime Energy into his brother Jake's fight against Nate Diaz and he was furious with the decision.

Paul is a co-founder of the immensely-popular drink alongside former YouTube boxing opponent turned business partner KSI. Prime has flown off shelves in UK supermarkets since its release last January and Logan is often seen at sporting events with a bottle of the drink in his hand.

This wasn't the case for Jake's fight against Diaz in Texas earlier this month as Logan was banned from taking the drink into the American Airlines Center. Logan described the move as "f****ng ridiculous" whilst Jake, who is bitter rivals with KSI, defended it because the event was sponsored by another energy drink in Celsius.

"Nakisa banned DAZN from mentioning or bringing in Prime to the stadium. They said I would get kicked out if I brought a Prime bottle, that's f****ng ridiculous dude. Do you think I would ever ban you from promoting any of your s*** at any of my events? That's ridiculous," Logan told Jake on his Impaulsive podcast.

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"That's because of who the competing partner was for the event. Get over it," Jake replied before Logan said: "Dude, come on. I'm your brother building your business."

Jake wasn't happy with his brother's response, stating: "Oh yeah you're my brother building a business, you love to play both sides bro. You play both sides and it's like 'I'll partner with all of your enemies' and it caused issues in our last event when we had other betting and drink partners and you walked out with the betting and drinks.

Logan Paul was ringside for Jake's fight - but wasn't allowed to bring in his Prime drink (Getty Images)

Logan was still baffled at why DAZN were unable to mention Prime on the broadcast, stating that Paul's fight against Diaz was promoted by the streaming service during KSI's fight against Joe Fournier in May. Jake then explained that Celsius being a sponsor of the event was a big reason in Prime not being mentioned.

"If they're paying us millions of dollars and they say 'Hey, we don't want this person to be doing this stuff at the event with a competing brand.' You understand why but you just don't want to accept the reality. It's our event, we are in control of what goes on there."

Logan is scheduled to make his boxing return on the Misfits 'Prime Card' in October when KSI fights Jake's former opponent Tommy Fury. Logan is facing Conor McGregor's longtime training partner Dillon Danis and Jake plans to be ringside for the event in Manchester.

Harry Davies