Holly Willoughby looks incredible as she quotes Elizabeth Taylor to flog perfume
Holly Willoughby looked incredible as she quoted Hollywood icon Elizabeth Taylor in a new perfume ad for her lifestyle brand Wylde Moon.
The 42-year-old, who is currently on her annual summer break from presenting This Morning, stunned fans with the ethereal snap on Instagram, as she promoted her brand’s new perfume The Wild, which she dubbed her “signature scent”.
Mum-of-three Holly looked sensational in an off-the-shoulder chiffon floor-length gown, which featured a corset-style bustier and intricate pink flowers embroidered on the skirt, and playfully posed while holding a bottle of the perfume in a sun-soaked field.
“As Elizabeth Taylor said… ‘The beauty of fragrance is that it speaks to your heart ... and hopefully, someone else's.’ (borrowed from) The Wild,” Holly captioned the shot.
Holly looked incredible in the new photoshoot
She was promoting Wylde Moon's exclusive scent“My signature scent from @wyldemoon moon comes from my heart to yours… link on story #ad #adandownbrand,” she added, alongside a moon emoji.
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Her famous friends were quick to comment on the snap, with fellow TV presenter Lisa Snowden writing: “So beautiful,” while longtime pal and former All Saints singer Nicole Appleton added: “Oh wow! Beautiful!”
Others revealed the perfume was one of their “favourite scents”, while one cheeky fan commented: “I AM A MAN AND I WOULD WEAR IT,” and another added: “Absolutely love the perfume wear it all the time.”
Many were blown away by Holly’s effortlessly glamorous photoshoot, with one follower writing: “Such a pretty dress, magical shot.”
Wylde Moon is Holly's debut lifestyle brand
Alison and Holly are teaming up on This Morning in September (alisonhammond55/Instagram)Her post comes as it was revealed she would be partnered up with Alison Hammond to co-present This Morning in a huge reshuffle following the departure - and subsequent controversy - of veteran host Phillip Schofield.
The scandal surrounding Phil engulfed the popular ITV daytime show back in May, and in an effort to revitalise the beleaguered show, Holly and Alison are set to co-host together to days a week, with Craig Doyle presenting with Holly for another two days.
Alison and Dermot O’Leary will then be back in their normal Friday slot, according to MailOnline.
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