13 July 2023 , 18:00
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Robbie Williams wants to make another fortune in pop – but this time it’s not the chart-topping, stadium-filling kind.
Instead, the former Take That star is thought to be planning to launch a range of non-alcoholic beverages and has applied to trademark the phrase “Feel Real”.
The paperwork covers “energy drinks, fruit drinks and mineral waters” as well as coconut water, flavoured teas and cordials.
It means the Angels singer, 49, could become the latest star to cash in on the rise of celeb-backed soft drinks such as Prime, the cult favourite from YouTubers KSI and Logan Paul. Prime has become an online sensation, with its limited UK availability leading to a frenzy in stores as fans desperately try to get their hands on a coveted bottle.
Asda became the first major UK supermarket to stock Prime in October, with the likes of Sainsbury’s, Morrisons and Aldi soon following as demand grew.
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Robbie Williams is said to be eyeing up a major career change (Getty Images for Chopard)The energy drink costs £2, but at the peak of the craze shelves quickly emptied and it was being sold by newsagents for around £10.
Jeremy Clarkson also appears to be getting in on the act, as it was reported in May he had trademarked the Diddly Fresh brand – a reference to his Diddly Squat farm in Chipping Norton, Oxfordshire, which features in Amazon show Clarkson’s Farm.
Robbie will find out in the coming months if his trademark application has been successful. A spokesman declined to comment.
In recent years, Stoke-born Robbie has made his love of coconut water no secret and admitted he uses coconut water facemasks to keep his skin looking young while on the road. Over on a video blog titled Vloggie Williams, he said: "Being this beautiful doesn't come natural, there's a lot of hard work that goes into it. I put face masks on and I know they look super-weird and sort of like, 'I'm coming to kill you', but the masks feel great on and your skin gets to hydrate. If I still lived in Stoke-on-Trent then this could not happen."
He's also admitted to using Botox and fillers which left him unable to move his forehead, explaining: "I've had some fillers, and some Botox, and I've had something done to my chin which means I can't even move my f***ing forehead!"
Robbie is currently on his XXV tour, celebrating 25 years as a solo artist.