People applaud Vaseline for its witty response to 'slugging' beauty trend

12 July 2023 , 15:48

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Hailey Bieber supports the 'doughnut glazed' glow (Image: Getty Images)

Beauty enthusiasts have praised Vaseline for its "hilarious" new advert showing their support toward the 'slugging' trend. Their simplistic advert shows an average-looking doughnut' before slugging' next to a shiny doughnut 'after slugging'

It has been created in direct response to the K-beauty trend that sees people covering their faces in a thin layer of an occlusive agent - like Vaseline - before going to bed at night. Originating in South Korea, slugging is said to leave the skin with a 'doughnut glazed' glow, which was made popular by Hailey Bieber last year.

In an Instagram post, Hayley is seen showing off her next-level glossy skin with the caption "glazed doughnut skin all 2022. Tell a friend." Commenting on Vaseline's advert, one user said: "Well played Vaseline! You earned a share with this one." Another user added: "This is all too much for me." A third user said: "Y'all knew what you were doing." One more user added: "Boy, I’ll tell u what Vaseline."

However, 'slugging' isn't for everyone as Marie Hayag M.D, board certified dermatologist and founder of 5^th Avenue Aesthetics, says people with acne-prone skin should stay well away from the trend. She said on Prevention: "I don’t think slugging is suitable for anyone with acne-prone skin. Although petrolatum jelly is non-comedogenic, it’s too occlusive for acne-prone skin and can trap dead skin cells and other debris, which encourages bacterial overgrowth and acne breakouts."

According to Debra Jaliman, M.D, a board-certified dermatologist in NYC, slugging might just be another skincare fad. Rather than jumping onboard the trend, she recommends "sealing your skin with a highly hydrating cream containing ceramides and hyaluronic acid instead."

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