I tried TikTok-approved solution that has makeup brushes looking brand new

11 July 2023 , 12:00

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My makeup brushes looked brand new in a matter of seconds

I’ll be the first to admit that I don’t clean my makeup brushes half as often as I should. I know it’s important, I know it’ll lead to a build up of bacteria and I know that it’ll result in me having a breakout - but when it takes nearly two hours to wash and cleanse all your makeup brushes and days for them to properly dry, you can see why it’s at the very bottom of my to-do list, right?

I’ve previously tried products like the and even the , and while the latter certainly speeds up the process, it’s still a total slog and the vibrations from the device end up hurting my wrist after about 10 brushes.

And when you’re the kind of girl to buy new makeup brushes instead of washing your old ones, when it comes to the big wash day, it’s an even bigger job than it would have been if I just washed the things in the first place.

But then I stumbled across an innovative product while aimlessly scrolling through TikTok and immediately hit ‘add to basket’, and it has revolutionised my brush cleaning experience.

The has been going viral on TikTok, amassing more than 95 million views on the hashtag #isoclean, where users have been showing real-time results of cleaning their filthy makeup brushes, only for them to look as good as new in a matter of seconds.

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With a I ordered a bottle straight away and patiently waited for it to arrive, gathering up my mucky makeup brushes ready for their long overdue clean.

Before cleaning my makeup brushes with Isoclean

The bottle itself is a very simple design - clear with black branding, an easy pour lid, and a petri-dish style tray in which to pour it. The product contains cosmetic Propan-2-ol ultrapure c+, Aloe Vera Leaf Extract and cosmetic Ethyl C+ to strip brushes of product, dislodging even stubborn formulations like lipstick and concealer. Aloe vera conditions and softens bristles, leaving them soft to the touch and kind to the skin.

After pouring the solution into the dish, I dipped my first brush and wiped away the excess on a kitchen towel, and couldn’t believe my eyes when it looked packet-fresh in seconds - there’s no wonder it’s said to be

What’s more is that because of the alcohol based formula, it dries just as quickly as it cleans, so you can use them almost immediately after too. However, because of the nature of the product, some users have reported a chemical-y fragrance, but left to air-dry, this often subsides pretty quickly, I’ve found.

After cleaning my makeup brushes with Isoclean

Shoppers across Amazon and Beauty Bay have raved about the results, having been just as shocked as I after reviving their makeup applicators with little to no effort. One said: “WOW. I was not prepared for how well this cleans brushes. I usually clean them by hand which takes around 2 hours, but with this product it takes 1-2 mins and the brush is clean and ever cleaner than by hand. There's a strong alcohol smell but rest assured your brushes will be sparkling clean.”

“Brilliant stuff. We all know girls what a chore it is to wash our makeup brushes on a regular basis.I would recommend you all go out by this straight away! It’s brilliant.” said another.

A third said: “Don’t hesitate to buy this product. I was able to clean 10 brushes in about 5 mins. The product is alcohol based so any liquid left over evaporates quickly so you don’t have to wait days for your bushes to dry properly before using them again.”

“This stuff is magic,” raved a fourth. “i saw it all over TikTok and honestly the people aren’t lying. this got concealer and foundation out of a brush i’ve washed by hand time and time again in, no word of a lie, minutes. after I had got it all out, it was instantly dry and ready to use. This stuff is worth every penny. don’t know what sort of magic is in that bottle.”

Personally, I managed to clean around some more stubborn than others, but all coming up sparkling. I used nearly a full bottle on this heavy-duty clean, so I’d definitely get the biggest size next, and keep on top of my brushes regularly to make it last longer.

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