25 June 2023 , 06:00
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Meghan Markle has faced a number of career setbacks in the past week with her huge Spotify podcast deal axed after just one season and a potential Dior link denied.
But it's not all doom and gloom for the former Suits star, 41, with a PR expert claiming there is plenty of time for her to rebuild her damaged reputation.
However, in order to do so, she needs to find a "relatable niche" to focus her energy on.
That is the view of PR to the celebs Chad Teixeira, explained how the Duchess of Sussex will be considering her next steps extremely carefully following her recent snubs.
But he says she still hold the potential to partner with large brands and has an aura of credibility.
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Meghan Markle 'must be strategic' in her next deal (Getty Images)Chad told the Mirror: "It is important that her next move be strategic and aligned with her core values and personal brand, which will not only help her navigate potential partnerships but also resonate with her audience."
And explaining what his advice what be to the former actress, the CEO of celebrity PR agency Daddy The Agency continued: "If I were personally advising Meghan, it would be key to emphasise the need for her to consider her brand alignments and partnerships in the future carefully.
"Despite the setbacks with Spotify and Dior, there are likely to be other opportunities available for Meghan. However, they should be vetted to ensure that they align with her values, goals, and the image she wishes to present.
"I would recommend she find a niche that her consumer market can relate to and that is believable for her as a figure, which would be advantageous."
Harry and Meghan's Spotify deal wasn't renewed (AFP via Getty Images)Chad went on to reveal how reputation recovery can be a challenging process, especially to those in such a high position like Meghan.
He suggested it is now a "crucial time" for the star and said it's extremely important she follows the right steps so interest in her doesn't fizzle out.
It emerged last week that Meghan and husband Prince Harry's deal with Spotify had came to an end after it the music giants chose not be renewing the Archetypes podcast for a second season.
At the time of the deal being struck for $25million, it was one of the largest in history for a newly formed podcast show.
It was thought the deal to bring Meghan and Harry on board was “a perfect fit” with the business model to grow Spotify's global audience of 320 million monthly active users.
However, the positivity appeared to be short lived and they have all now cut ties.
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