17 April 2023 , 11:07
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Billionaire beauty guru Kylie Jenner has introduced a new product to her eponymous makeup line. For the first time ever, the 25-year-old entrepreneur is making it easy for us to get the look of longer lashes by launching a Kylie Cosmetics mascara - and it's available to buy from Boots.
With a vegan formula, Kylie's new Kylash Volume Mascara (£23) is designed to deliver instant volume. It lengthens and curls the lashes for an eye-opening effect.
The weightless brush fibres are paired with extra-black colour to coat each eyelash. Ingredients like grapeseed oil, canuaba wax and pro-vitamin B5 help to strengthen and protect the lashes with each wear - making them healthier over time.
On the Boots website, more than 100 beauty fans have given the new mascara a five-star rating. Many are also praising its ability to "stay all day without smudging" and give a "volumised look".
There are already countless reviews of the Kylash Volume Mascara on social media, from TikTok to Instagram. Kylie recently called the new launch a "one swipe wonder" and said she wanted it to be "perfect" before releasing it.
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Costing £23, the Kylie Cosmetics mascara is available to buy at kyliejennercosmetics.co.uk - or you can snap it up from Boots.
Giving the mascara five stars, one Boots shopper said: "It's very lengthening and adds a little volume as well. I got compliments on my lashes when I wore it. It did not flake through out the day and was very easy to remove at the end of the day. I would recommend it if you are in the market for a lengthening mascara."
Another raved: "It is the absolute best it gives you that false eye lash look without the false eyelashes!!! Thanks Kylie you did it again!"
While most reviews were positive, some beauty fans weren't impressed. One person wrote: "I didn’t like how it made my lashes look. I usually only use two coats the picture shown is only one. It definitely has the possibility of getting cakey."