Shoppers are insisting that they've found the 'most hydrating' eye cream and it uses an innovative ingredient to keep skin looking younger.
Invity's Youth Activating Eye Serum is a lightweight serum that includes innovative ingredients such as vegan bioidentical human elastin, Nicotinamide Adenine Dinucleotide (NAD), and other botanical extracts.
The formula strives to correct visible signs of tiredness and ageing around the eyes while protecting the skin from sun damage, blue light and further eye bag formation. It's said to reduce eyebags and puffiness around the eye, minimise dark circles, smooth out wrinkles and nourish delicate skin around the eye.
The vegan bioidentical human elastin is reported to behave in a similar way to collagen, with the protein plumping up skin and allowing tissues in the body to stretch and shrink back. Increased elastin levels are said to reduce signs of ageing.
One shopper wrote: "This eye cream is the most hydrating eye cream I have ever tried. I took sometime to write this review because my skin needed time to react to any new products. I can now say that I will buy it again once I finish using it. Reason is because it is quite effective on my eyebags. Its not obvious now and I was pleasantly surprised this morning."
Kate Middleton swears by £19.99 rosehip oil that helps 'reduce wrinkles & scars'
A second penned: "Truly amazing! Over the years, my work has caused me to amass heavy eye bags and HUGE dark eye circles. After about 3 weeks of using this daily, I've noticed my eye bags decreasing in size and my dark eye circles lightening up. My eye area has also gotten smoother and softer too!"
A third said: "When they launched this eye serum, I was super excited because I have reaaaaaally bad eyebags & dark circles. After using it for the past two weeks, I was really surprised that my eyebags got a lot smaller & my dark circles are fading away :") I love love love this product!"
A fourth added: "I have pretty bad dark eye circles and eye bags, and i have been trying this product for a few weeks now. Got intrigued by the unique ingredients as advertised. I have to say, I noticed that my dark eye circles are getting better! Will continue to use it daily."
You can buy Invity's Youth Activating Eye Serum here for £50.