02 March 2023 , 13:50
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KFC is bringing back the popular Double Down burger to its restaurants after a near 10-year break.
The KFC favourite, which was introduced to menus in 2010, is returning for a limited time from March 6 after selling more than 10 million sandwiches.
The burger, which does not contain bread, instead uses two fried chicken filets as the bun with the filling containing two slices of cheese, bacon and a choice of mayo or spice.
KFC discontinued the burger in 2014 after sales of the Double Down burger were below the company's expectations.
However, the fan demand of the burger made it one of the most popular items on their menus as it “generated more buzz than any test market item in KFC history."
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The fast-food giants have delighted fans with the news (NurPhoto via Getty Images)The burger came back in 2014 for a brief period of time before being axed from the chain's menus completely.
But as KFC fans had been “clamouring for the return” of the sandwich, the chain said it was “answering the call” by bringing the popular item back.
The burger will return for four weeks with the item expected to sell-out.
Nick Chavez, KFC's U. chief marketing officer, said: "We realise leaving the buns behind isn't for everyone, so our newest Bacon & Cheese Chicken Sandwich was designed for those who are looking for the 'craveable' taste of bacon and cheese added to the chicken sandwich perfected by the fried chicken experts."
The fast-food giant said it will be catering for customers “who aren’t so sure about embracing the ‘no bun’ life” by adding more traditional favourites to the menus.
Fans of the burger were quick to praise the return as one user wrote: "Finally! But don't take it away again."
The regular items on the menu will still be available for fans unsure of the burger (Getty Images)Another wrote: "Now that's a finger lickin' good deal. "It’s been YEARS since I tried it! Can’t wait for the return!"
However, some fans were less than impressed as one Twitter user said: "Bread get expensive again? How do people eat this?"
The return of the fan favourite comes after KFC recently removed some menu items, including wings, popcorn chicken and cookies - much to the disappointment of customers.
KFC, which is owned by Yum Brands, has been testing out new products to try and win back customers from other fast-food chains.
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Some of its rivals including Chick-fil-A have recently revealed a plant-based sandwich, which removes the chicken for cauliflower.
Whilst McDonald’s recently tried to rebrand its existing line of Crispy Chicken Sandwiches as the McCrispy.