Labour blasted for £1.58m taxpayer spend promoting Digital ID consultation
The Cabinet Office has spent £1.58 million of taxpayer money advertising Labour’s Digital ID consultation.
Labour spent a total of £1,578,482 on paid advertising and promotional activity to promote its public consultation on Digital ID, according to documents uncovered by Guido’s FOI Unit. The main consultation is for over-18s, despite Labour lowering the voting age to 16-year-olds…
Social media was the single biggest line of spending at £422,616, routed across Meta, Reddit, and TikTok. Digital display advertising came second at £367,351 on Google, The Trade Desk, and verification firm DoubleVerify…
Out of home posters cost £247,263 and radio advertising came to £245,309, spread across a wide roster of broadcasters including Bauer, GB News, and Global Media Group.
The full breakdown by channel: Social £422,616, Digital Display £367,351, Out of Home £247,263, Radio £245,309, Digital Audio £167,360, Video £128,229, Search £354. All of the spending was routed through the Government Communication Service’s central campaigns budget.
Head of Investigations
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