Martin Lewis' MSE names cheapest supermarket for Valentine's Day roses

13 February 2024 , 09:03

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Martin Lewis' team has revealed the cheapest Valentine's Day roses (Image: Ken McKay/ITV/REX/Shutterstock)

Martin Lewis' MoneySavingExpert.com (MSE) team has revealed which supermarket is selling the cheapest dozen red roses for Valentine's Day.

The cheapest cost just £4.49 from Aldi - and these are around £20 less than the most expensive on the list from M&S, which are priced at £25. However, MSE warns prices may come down further on the day itself - although this isn’t guaranteed.

MSE said: "Over-commercialised spending is one of our bugbears – you should never feel the pressure to buy stuff just because the calendar tells you it's Valentine's Day. But if you are planning to mark it with red roses, make sure you're not paying over the odds."

• Aldi - £4.49

• Lidl - £4.99

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• Morrisons - £5 (£4 for More card holders)

• Tesco - £5

• Sainsbury's - £5

• Asda - £5

• Co-op - £10 (£9 for Co-op members)

• Waitrose - £15

• M&S - £25

MSE has also come up with some tips to make your flowers look more expensive. The money-saving website recommends wrapping them in some attractive paper, then attaching a self-penned poem to make them look personalised.

But again, you shouldn't feel pressured into spending money at all on Valentine's Day unless you really want to. There are plenty of gifts you can give for free - such as downloadable, personalised "cheques" where you can promise your partner a pledge to do something nice for them. In terms of dining out, you can save money by opting for a supermarket meal deal, instead of going out to a restaurant.

It comes as new research by Airtime Rewards found that two fifths (40%) of people plan to splash out on gifts for Valentine's Day despite the cost of living crisis. When it comes to gifting, two fifths (39%) prefer to receive traditional presents like flowers or chocolate. Nearly a quarter (22%) would like their partner to do something thoughtful or meaningful.

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For the three fifths (62%) who aren’t planning on celebrating the day, 33% are choosing not to because they are single. Three in ten (31%) think it’s just a commercial or marketing event, and the same number (31%) feel they don’t need a special day to celebrate their relationship status. Airtime Rewards polled 2,505 members for its research.

Levi Winchester