Shoppers gobsmacked at Fashion Nova bikini as 'you might as well be bottomless'

25 January 2024 , 15:56

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The 'bottomless' bikinis left shoppers jaw-dropped (Image: Jam Press/Fashion Nova)

A Fashion Nova bikini leaves so little to the imagination that it's caused a frenzy online, as people are baffled by the online listing.

The fast-fashion powerhouse stunned people when they launched a new beach collection last year as people began ordering swimming costumes, bikinis, and beach accessories ahead of their warm breaks. While many of us will want to look modest in the summer breeze, the fast-fashion brand evidently thought otherwise.

The retailer left people divided after launched a new bikini that was seriously skimpy. While the 'Butterfly Babe' two-piece thong bikini - which was priced at £11 - covers all the essentials on top, the bottom half tells a different story, with some claiming it looks "bottomless".

The Butterfly Babe bikini leaves little to the imagination (Jam Press/Fashion Nova)

Viewers have described the bikini as 'bottomless' (Jam Press/Fashion Nova)

On the company's website, the model could be seen baring all in the tiny number. "Well, this will leave an interesting tan mark," the brand joked on Instagram at the time.

Alongside this they shared a snap of the bikini, showing thin material and a jewelled butterfly on the bottoms that leave very little to the imagination. While the piece has brought in thousands of likes, users expressed their concern over the swimwear - with some questioning whether the outfit is a joke.

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"Now y'all know damn well we can’t fit that," one person commented. Another user added: "Ain't no way this is real." "Just swim bottomless at this point," a third penned..

Others showed their bravery, with many claiming the item is one for their wish list. "Definitely adding to my wish list," one person said. "I need this," someone else wrote.

Lucy Marshall