Omid Scobie recruits ‘Sussex Squad’ influencers to promote his new book Endgame

28 November 2023 , 20:52

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Omid Scobie has employed some radical promotional techniques

Omid Scobie employed the help of “Sussex Squad” influencers and bloggers to help promote his new explosive book, Endgame, which was released today.

The royal biographer, who was previously dubbed Meghan’s mouthpiece, reportedly gave top social media influencers his latest book and made them sign non-disclosure agreements, according to The Telegraph. Endgame was sent to a group of internet stars dubbed the “Sussex Squad” thanks to their track record of supporting Prince Harry and Meghan.

The head writer for the blog Celebitchy, an influencer known as Kaiser, claimed she had been made to sign an NDA when receiving an advanced copy of the bombshell book.

READ MORE: Are Harry and Meghan breaking up? The state of the Sussex marriage according to Endgame

Omid employed the help of "Sussex Squad" influencers to help promote the book

The author chose a group who were known to be supportive of Harry and Meghan (scobiesnaps /Instagram)

“A few hours ago, I signed an NDA to read Omid Scobie's Endgame and I won't spoil anything, but all of you guys complaining about it before you've read it should hold your tongue - Scobie is MAULING the Windsors,” the social media star wrote on X on November 25. “Like, I'm laughing out loud, it's soooo good,” she added.

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“One of the big takeaways, for me, is how none of the left-behind Windsors can manage their way out of a paper bag. None of them are capable managers,” she concluded.

A day later, after finishing the 400-page book she gave a mini review to her 13,000 followers.

“Chapter 2 is one of the funniest royal-takedowns I've ever read; there are many pieces of new gossip, but mostly it's a richly detailed narrative about how the institution is antiquated, cruel, ridiculous, etc,” she wrote.

The Telegraph also reported more bizarre aspects of Omid’s marketing strategy, including an unusual condition that his publisher is required to get every publicity decision signed off by the 42-year-old author.

Some of the bombshells from both the new book and Scobie's GMA appearance include claims that he knows the identity of the two members of The Firm who commented on Prince Archie's skin colour — though he wasn't legally able to disclose the identity of the two due to UK laws —, an action by Prince William that caused "irreparable damage" to his relationship with Prince Harry and how Harry is beginning to remedy his relationship with his father, the King.

Connie Bowker