McDonald's Christmas advert 2023 features 80s classic - and menu change hint
McDonald’s has released its festive Christmas advert for 2023, featuring a classic 80s song and a cheeky reference to Love Actually.
Some fans may have also noticed what could be a sneaky clue about its upcoming Christmas menu .The upbeat clip is a continuation of the “Raise Your Arches” series - the adverts where Maccies fans raise their eyebrows to signal when they fancy a McDonald’s.
Set to the Van Halen smash hit “Jump”, the 90-second advert shows groups of people up and down the country as they encounter various moments of chaos at Christmas time. This includes an awkward work Christmas party, trains being cancelled and parents watching their kids in a disruptive school Christmas carol.
This leads to each group of people marching toward McDonald's to hunt out their favourite fast food chain. At one point, even Santa has enough of handing out Christmas presents in his grotto, and is seen joining a group as they head to Maccies.
McDonald's is carrying on with its "Raise Your Arches" campaignIn another scene, one man opens the door tangled in Christmas lights, and is greeted by a man holding large cue cards asking if he fancies a trip to McDonald's - just like in Love Actually. The scene ends with everyone arriving at McDonald's - and fans may have noticed a hint of what could be coming in the soon-to-be released Christmas menu.
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Above the McDonald's workers, there are signs showing new menu items - including a Chicken Big Mac, The Big & Cheesy, The Big & Cheesy Bacon, Cheese Melt Dippers and Galaxy hot drinks. McDonald's has not yet officially released details of its Christmas menu.
It comes after McDonald's launched a whole month of pre-Christmas deals, known as Festive Wins, exclusively through the McDonald’s app. There will be chances to purchase fan favourite menu items for as little as 99p including Big Macs, Filet-o-Fish, McNuggets and the McPlant.
Is this a hint at the McDonald's Christmas menu?Other offers you’ll see include 20% off when you spend £15, and get £3 off when you spend £12. Maccies fans can also win iconic McDonald’s merchandise each weekend too, including Christmas jumpers, socks and gloves.
Customers need to download the McDonald’s app and tap on Festive Wins to reveal the offer available. Food offers are available to win during the week and are put directly into "Offers and Rewards" section of the app.
Each food offer will expire at midnight on the day they are awarded. Festive Wins will run from November 1 until November 30.
Michelle Graham-Clare, Senior Vice President, Chief Marketing Officer, McDonald’s UK, said: "From a 99p Big Mac to 20% off meals, we wanted to get into the Christmas spirit early with Festive Wins, a generous and joyful month-long celebration of offers and prizes. Over the next 30 days, customers can get that festive feeling by heading to our app where they can get some incredible food offers and win some very merry merchandise.’’
McDonald’s Christmas advert will premiere during The Voice on ITV this Saturday, November 11.
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