27 September 2023 , 15:14
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It's official, Christmas is now less than three months away. As such, it's absolutely reasonable to start thinking about Baileys, roast potatoes, and mince pies. It's also the perfect excuse to start stocking up on a tub of Celebrations chocolates. Celebrations have become synonymous with Christmas but now Mars, who makes the chocolate box, has caused quite a stir with a recent announcement.
In a confusing move for coconut haters, Mars is offering up a new tub that contains nothing but Bounty bars. The company has launched the Bounty Centrepiece, which is packed to the brim with the coconut-filled treat. For years now Bounty has sparked debate across the nation and just last year, they were removed from Celebrations tubs in a Christmas trial.
The new tub will only contain BountyThe coconut treats, tagged 'the taste of paradise' have long since sparked debate across the nation and last year a survey found that 39% of Brits would support having Bounty bars scrapped from Celebrations. The poll of 2,000 people revealed that 18% would feel irritated if they opened a Celebrations tub to find only Bountys were left, and 58% said this would lead to a family argument. And controversially, 28% confessed they don't believe coconut belongs in a chocolate bar at all.
If you can't see the poll, click here
Customers in select Tesco stores across the UK were able to exchange Celebrations containers with an exclusive No Bounty version, which had more of the popular Mars, Galaxy and Malteasers. However, that same poll also revealed that a shocking 18% of people said the Bounty was their favourite and a further 20% confessed that while they love the sweet treat, they keep the secret to themselves.
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So now, it seems Mars has heard the cries of Bounty lovers and has done a complete 180, as it's now offering up the Bounty-only box. If you want one of these tubs you'll have to be quick though, as only 300,000 of them are being stocked in Tesco stores across the UK. A special celebratory van will also be travelling to selected stores between October 13 and 15.
Kerry Cavanaugh, business unit director at Mars Wrigley UK, said: "Last year, Bounty lovers made their voices heard and it's time we gave something back. We hope the Bounty Centrepiece will help ease the pain we caused when we removed Bounty last year. We're excited to see how these tubs are received…are you a Bounty lover, or a hater?!"