21 September 2023 , 07:36
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Holly Willoughby danced in a glittering minidress as she celebrated a huge career milestone.
The 42-year-old founded her lifestyle brand Wylde Moon back in 2021, and she took to Instagram to mark the two-year anniversary of her passion project. Holly was accused of copying Hollywood star Gwyneth Paltrow’s company Goop when she announced the release of her brand, which encouraged others to “reconnect with yourself”, but it has been hugely successful, even branching out in perfumes, candles and astrology.
Shimmying in a purple and green sequinned halter neck dress, Holly clutched two of her Wylde Moon candles, which retail for £40 each, as she smiled at the camera. “To everyone who has been on the @wyldemoon journey with us for the last 2 years… thank you! I love sharing with you all those things that make my heart sing… from day 1 it’s been a space that felt important to me and over the last 2 years that feeling continues to grow. But the best bit is the connections and interactions with you fellow wylde one’s… that is so unbelievably special… love you to the moon and back! Happy 2nd birthday @wyldemoon.”
Holly looked relaxed and happy as she danced for the camera (Insatgram)
The TV star launched her Wylde Moon brand in 2021 (Insatgram)Many of her 8.4 million followers sent her warm wishes in the comments, with some noticing that the mum-of-three looked happy and relaxed. “Beautiful as always Holly,” one wrote. “Happy Anniversary Holly love wyldermoon,” another fan added. “Awww don’t you look so so happy,” a third chimed in. “So glad you’ve been able to express yourself through a platform you clearly adore so much. Happy birthday WM,” one kind supporter added, while another commented: “Glad to see you looking more relaxed and happy. You look stunning.”
Despite the love being shared in the comments, some of Holly’s followers decided to criticise the high prices of the Wylde Moon products, with one fuming: “To anyone rich enough to buy them! Yayy fair play. Maybe being the price's down to normal people Holly,” while another added: “Rather buy a Yankee or home bargains candle.” All of Wylde Moon’s exclusive candles are made and poured in the UK, and are not tested on animals. A 50ml bottle of the brand’s perfume is priced at £42, while a reed fragrance diffuser retails for £45 and a candle retails for around £40.
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She danced with her candles, but was criticised over their prices (Insatgram)
The mum-of-three was overwhelmed with the success of her lifestyle brand (Insatgram)Holly’s celebrations comes just weeks after This Morning ended its 13 year winning streak at National Television Awards when the ITV show failed to win anything. They lost out on the coveted Daytime Show gong to BBC One’s The Repair Shop, and many speculated that the loss was down to the fallout from the Phillip Schofield drama. Back in May, the veteran TV host stepped down from presenting duties following rumours of a fallout with Holly. After leaving, he confessed he had lied to co-host Holly and ITV bosses over an affair with a younger colleague and quit ITV all together.